All that and a bag of chips?
Balenciaga debuted its newest type pattern on the Summer season 2023 “The Dust Display” presentation: Lay’s potato chip purses.
As a substitute of spending $4 on a bag of chips, you’ll now spend $1,800 on a Lay’s chips purse, in step with Hypebeast.
The leather-based grab is ingenious director Demna’s take at the chip bag, and has the graphic of the vintage chip bag — simply with a delicate “Balenciaga” branding. It additionally includes a metal silver lining and zipper on the best. The introduction was once first observed right through Paris type week when the emblem showcased a runway lined in dust, with the assist of Kanye West as a fashion.
The accent is available in pink, inexperienced, blue and yellow — the colours of tangible Lay’s potato chips luggage for various flavors.
Whilst the partnership between the fad area and the chip emblem might appear out of nowhere, an identical designs had been discovered on AliExpress — although it’s unclear if that sparked the muse.
Demna, who is going through his first identify simplest, was once additionally just lately observed sporting a real Lay’s chip bag on the Antwerp Royal Academy of High-quality Arts graduate display “as though it have been a beautiful grab,” in step with Dazed.
Other people took to the feedback of each Lay’s and Demna’s Instagrams to percentage their reactions to the “funny story” of an adjunct.
“The bottom depths of crass commercialism,” one individual commented.
“At this level, I feel Balenciaga is a social experiment,” any other mentioned.
“Depart those stunts to Moschino,” one wrote. “You might be shedding target market.”
“Made this in lady scouts the usage of iron on laminate. Nostalgic,” any person mentioned.
“This can be a funny story proper?” one disillusioned fan wrote. “That is in fact a manner mockery,” any other commented.
Others took to Twitter to specific their ideas.
“Balenciaga freeing a [Lay’s] potato chip bag with they identify on it for $1800 is slightly in all probability probably the most preposterous, perplexing, puzzling, befuddling, bewildering, dumbfounding, surprising, jarring, hornswaggling, and downright complicated factor i’ve ever observed this yr,” one individual tweeted.
The odd design comes after the fad area was once panned for the “costliest trash bag on the earth” for $1,790, along with Kim Kardashian’s warning tape outfit and bank card earrings inflicting a stir.
“That is up there with their rubbish bag luggage. At this level, they’re simply trolling everybody aren’t they?!” any other mentioned.
“Why is balenciaga taken critically as a emblem and who comes up with these items? remaining week it was once mud-pit type presentations and now potato chip purses. this must be some form of social experiment,” a person tweeted.