WATERTOWN, Mass.–(BUSINESS WIRE)–Jun 15, 2022–
epocrates, an athenahealth, Inc. corporate that delivers virtual medical choice give a boost to to prescribers, nowadays introduced the growth of its business management group to pressure the enhancement and construction of the corporate’s business product choices and buyer luck fashion. The crowd not too long ago introduced on Andrew Johnson to function government director, business technique, and Bridget Seay to function government director, buyer revel in & business consulting.
“Pharmaceutical entrepreneurs are recently beneath immense power to pressure significant ends up in an an increasing number of aggressive, virtual panorama. In flip, they’re on the lookout for consultative products and services pushed by way of best-in-class marketplace intelligence to lend a hand them reach marketing campaign objectives and improve medical engagement,” stated Matt Titus, vp, leader business officer, epocrates. “We’re extremely joyful to welcome two skilled leaders to our group who will pressure our best-in-class product technique and our evolution to a buyer luck fashion with skilled consulting for present and long run purchasers. Moreover, our useful management will now have extra tough, devoted give a boost to, releasing them up to concentrate on technique, gross sales, buyer luck, and new marketplace construction, whilst enabling our business ability to obtain extra devoted control and profession construction alternatives.”
Johnson will oversee the epocrates gross sales group supporting the group leads and riding business execution for the trade. With greater than 15 years of gross sales and management revel in, he strikes to epocrates from athenahealth, the place he was once named the 2021 athenahealth Gross sales Chief of the Yr and led the athenaPractice gross sales group. In that function, he was once accountable for lots of crucial facets of the companies, reminiscent of go-to-market technique, which integrated partnerships and value-added resellers.
Seay will lead the answers design and account control purposes, in addition to that specialize in epocrates’ evolution to a buyer luck group. An trade veteran of just about two decades, she joins epocrates from Wiley, a world chief in analysis and schooling, the place she led strategic expansion, construction, and product lifecycle of the Company Spouse Answers promoting portfolio and its evolving Spouse Answers buyer base. As a part of the function, she additionally collaborated with key stakeholders to broaden strategic features for purchasers, enabling income expansion from the company buyer phase.
“I’ve been following epocrates’ momentum and luck for years. epocrates is uniquely situated to be a significant disrupter within the healthcare trade. I couldn’t assume of a higher time to enroll in epocrates, as we boost up the corporate’s expansion in new and present markets. I’m excited to construct on the entire necessary paintings Matt’s group has accomplished so far,” stated Johnson.
Seay added, “It’s implausible the velocity at which pharma advertising and marketing has advanced lately and continues to adapt. Converting expectancies from purchasers, rising applied sciences, and ever-increasing choices throughout quite a lot of promotional channels, problem entrepreneurs and media planners nowadays, like by no means prior to, to evolve and triumph over. I’m dedicated to assuaging a few of the ones demanding situations, main my group to ship top of the range carrier to pressure the most efficient revel in and results for our purchasers.”
Johnson and Seay’s new roles apply the appointment of Matt Titus as vp, leader business officer, in early 2022, signaling an increased focal point at the corporate’s business trade and renewed determination to providing probably the most cutting edge business product choices and clever products and services to purchasers around the pharmaceutical trade. In addition they sign up for veteran epocrates chief, Debbie Alcott, who will lead gross sales technique and optimization.
For more info about epocrates’ business choices, please seek advice from: https://www.epocrates.com/market it.
Since 1998, epocrates, an athenahealth, Inc. corporate, has served very important, medical content material to multiple million physicians, nurses, pharmacists and different healthcare pros. Targeted round remarkable drug prescribing and protection knowledge, the app supplies rapid solutions and depended on choice give a boost to in seconds on the level of care, enabling clinicians to concentrate on handing over probably the greatest and customized affected person care. Our Scientific Data group is dedicated to offering correct, present, impartial and clinically related knowledge, which is why epocrates has been rated as the number 1 clinical reference app for over a decade. For more info, please seek advice from: www.epocrates.com.
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CONTACT: Hannah Purviance
KEYWORD: MASSACHUSETTS UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: APPS/APPLICATIONS TECHNOLOGY CLINICAL TRIALS SOFTWARE PRACTICE MANAGEMENT OTHER HEALTH BIOTECHNOLOGY PHARMACEUTICAL HEALTH DATA MANAGEMENT
Copyright Trade Twine 2022.
PUB: 06/15/2022 10:00 AM/DISC: 06/15/2022 10:02 AM