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Twitter reversing ban on political advertisements in newest Elon Musk exchange

By Lauren Wilson Jan6,2023

Twitter mentioned it might enlarge the varieties of political advertisements allowed at the social media platform, an obvious reversal of its 2019 world ban on political advertisements, because the Elon Musk-owned corporate seeks to develop income.

The corporate tweeted Tuesday it might additionally chill out its promoting coverage for “cause-based advertisements” in america, and shifting ahead would align its promoting coverage “with that of TV and different media retailers.”

Twitter banned political advertisements in 2019 after it and different social media firms like Fb confronted common grievance for permitting election incorrect information to unfold throughout its products and services. It additionally limited advertisements associated with social reasons.

“We consider political message succeed in will have to be earned, no longer purchased,” tweeted Jack Dorsey, Twitter’s then-chief govt, in pronouncing the transfer.

Since Musk took over Twitter in overdue October, company advertisers have fled in line with the Tesla CEO shedding 1000’s of staff, reversing the everlasting suspension of former President Donald Trump and dashing a paid verification characteristic that led to scammers impersonating publicly-listed firms on Twitter.

Elon Musk and Twitter logo
Since Elon Musk took over Twitter in overdue October, company advertisers have fled.
Yui Mok/PA Photographs/Alamy Photographs/S

Ultimate month, Musk defended his deep cost-cutting measures, and mentioned Twitter have been dealing with “destructive money go with the flow” of $3 billion subsequent yr.

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